Marketing & Analytics

Understand your visitors. Optimize everything.

From heatmaps and form analytics to conversion attribution and lifetime value — analytics for marketing and product teams in one platform. Every visitor-analytics feature starts only after analytics consent.

Heatmaps

Visualize where users click and how far they scroll — on desktop, tablet, and mobile.

  • Click heatmaps
  • Scroll depth heatmaps
  • Device-specific views
  • Mobile insights

Link Click Counter

Cookieless, aggregate click counts per link and button — no visitor ID attached.

  • Counts per link and button
  • Per page and device type
  • No cookies or visitor IDs
  • Starts after analytics consent

Form Analytics

Find where users drop off in your forms and fix it.

  • Funnel visualization
  • Drop-off analysis
  • Field-level metrics
  • Completion rate

Form Auto-Discovery

Find every form on your site and identify it by provider — so conversions map to the right form.

  • HubSpot form GUIDs (hs_context, data-form-id)
  • Gravity Forms & Contact Form 7
  • Forms found vs. unidentified
  • Label forms to track them as goals

First-Party Click ID Capture

Capture ad click IDs from landing URLs and keep them first-party — only with marketing consent.

  • gclid, fbclid, msclkid
  • ttclid, li_fat_id
  • Marketing consent required
  • Feeds Enhanced Conversions upload

KPI Dashboard

Track your most important metrics in a fully customizable dashboard.

  • Custom KPIs
  • Real-time data
  • Trend analysis
  • Goal tracking

Traffic Sources & UTM

Understand every traffic channel and campaign performance in detail.

  • UTM tracking
  • Referral analysis
  • Campaign attribution
  • Channel performance

Navigation Analytics

See how users actually move through your site — not how you think they do.

  • Menu click analysis
  • Navigation flows
  • Exit points
  • Path optimization

Segmentation

Slice your audience any way you need for deeper insights.

  • Behavior segments
  • Traffic source groups
  • Device segments
  • Conversion cohorts

Behavioral Alerts

Get notified when something abnormal happens before it becomes a problem.

  • Rage click detection
  • Bounce rate spikes
  • Form abandonment alerts
  • Session anomalies

User LTV & Cohort Analysis

Measure lifetime value and group users by their first-visit month.

  • LTV per user (anonymized)
  • Monthly cohort analysis
  • Revenue per session
  • Top 100 LTV users

Geolocation Maps

Interactive world map showing where your visitors come from.

  • Cluster map
  • Country / region / city drill-down
  • Bounce rate per location
  • Export data

Cookieless Mode

Privacy-minimised analytics with no cookies, no device fingerprint and no cross-visit profile. Starts only after analytics consent, like all visitor analytics.

  • No cookies or persistent IDs
  • No device fingerprinting
  • No cross-visit profiling
  • Consent valid 12 months

Goal Health Monitor

Automatically flags misconfigured conversion goals — fires-too-often, silent tags, and duplicate Primary goals that corrupt Smart Bidding.

  • Firing rate alerts (>30% = misconfigured)
  • Silent goal detection (7 days)
  • Duplicate Primary warning
  • Primary / Observation toggle

Attribution Gap Dashboard (in development)

Compare CortIQ conversions with HubSpot quality leads and Enhanced Conversions upload status — side by side.

  • CortIQ vs. HubSpot MQL comparison
  • Gap % with diagnosis
  • Enhanced Conversions upload status
  • 30-day rolling view, no PII

Integrations

Connect to your existing stack

Google Analytics 4

  • Consent Mode v2 (WordPress plugin)
  • Read-only report import
  • Traffic sources & segments

Google Search Console

  • Impressions, clicks & position
  • Query-level data
  • AI-search performance view

Google Ads (in development)

  • Enhanced Conversions
  • Consent-gated upload
  • Lead-quality scoring

HubSpot (in development)

  • Lead-quality webhook
  • SHA-256 email matching
  • Attribution-gap dashboard

Ready to optimize your website?

CortIQ is free during beta. Create an account and get access to all analytics features.